Roller-coaster revenue
Strong months followed by quiet weeks because PMax and Shopping aren't structured for predictable scale.
Google Ads agency · Manchester, UK
Scale your Shopify store with Google Ads that focus on profit, not vanity metrics.
We help ecommerce brands grow through Search, Shopping, and Performance Max, with tracking, feeds, and landing pages built to convert cold traffic.
- No onboarding fees
- Month-to-month
- Senior strategist on every account
Case study · Golf ecommerce
£4.76M
Google Ads revenue (UK), from £795K spend
10.3x
Peak ROAS
6.5x
Net profit growth
9
Markets scaled
Real account data. Names available on request.
Trusted by ecommerce brands in golf, home, health, automotive parts, and more
Shopify
Google Partner
Profit Metrics
GA4
Merchant Center
Sound familiar?
You shouldn't have to babysit your ad account to hit target ROAS.
ROAS looks fine, profit doesn't
Revenue tracking without margin means you're optimising toward the wrong number.
Too many plates spinning
You're running the business. Google Ads, feeds, CRO, and Meta shouldn't all land on your desk.
What we do
Google Ads management built for ecommerce operators.
One platform, done properly, not an agency that spreads you across ten channels with junior buyers.
Account strategy & structure
Brand, Shopping, PMax, and Search set up so campaigns don't cannibalise each other. Built for scale and query visibility.
Feed & Merchant Center
Custom labels, margin tiers, and feed fixes so Shopping shows the products that actually make money.
Profit-first optimisation
Profit Metrics, GA4, and conversion setup aligned so bids follow gross profit, not just revenue.
Weekly reporting & alerts
Clear weekly reports, no-spend alerts, and honest communication when something needs fixing fast.
Results
Numbers from accounts we manage today.
£50K/mo store → multi-market scale
- £4.76M UK Google revenue
- $5.83M US Google revenue
- 6.5x net profit increase
Restructured campaigns, profit tracking, feed optimisation, and international expansion over 3+ years.
Efficiency at scale
- 11x+ ROAS on profit-primary accounts
- −42% CPA YoY while growing revenue
Margin-based bidding and search term control for a high-AOV catalogue brand.
Scaling beyond brand
- 5x+ target ROAS on DSA/generic
- 600%+ conversion value YoY
Shift from over-reliance on branded and Meta toward profitable generic discovery.
Want the full write-up? Ask on a call. We'll share what's relevant to your niche.
Why VeryGoodAds
Don't hire button-clickers. Hire someone who thinks like an operator.
Typical agency
- Junior buyer + account manager sandwich
- 12-month contracts
- "Testing" on your budget
- PMax black box, no feed work
- ROAS reports, no profit view
VeryGoodAds
- Google Ads specialist, ecommerce only
- Month-to-month after trial period
- Frameworks tested on live accounts
- Feed, tracking, and landing page aware
- Profit / POAS where it matters
How it works
Get started in three steps.
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1
Conversation
Book a call or send the form below. We look at your store, margins, and current account. No pitch deck.
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2
Free account review
We walk through what's working, what's leaking spend, and what we'd fix first. You keep the notes even if we don't work together.
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3
Run
Onboarding in days, not months. Weekly reports and a direct line to the person doing the work.
Free Google Ads review. No fluff.
Screen-share your account, see the numbers live, and get a straight answer on whether we're a fit.
Book a callGet in touch
Book a call or send a message.
Best fit: Shopify / ecommerce brands spending £3K+/month on Google Ads (or ready to). Lead gen brands welcome if tracking is solid.
Open booking calendar
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